Chief Executive Officer
Adrián Cheb Terrab
Punta del Este, Uruguay
Financier and founder of BRAVA Investments Management Corp., Adrián has four decades of experience in the international financial sector. On the basis of that experience, he built the strategic pillar of Fundación BRAVA: A decentralized institution conceived with a commitment to continuity, rigor and excellence. With a vision focused on developing the next generations as protagonists of the future that lies ahead, Fundación BRAVA brings together resources and knowledge to drive emerging talent in the arts and to promote the preservation of our natural ecosystem.
As financist, his professional career has been marked by an innovative and disruptive outlook. As early as 1995, when decentralization was not yet part of global business trends, he championed an operating model that defied traditional structures and anticipated transformations that, years later, would become central to the business world. Upon this, opnening doors over the finantial world abroad, focused to get based in Europe.
In meanwhile, his love of nature, sports and outdoor life has been present throughout his life and runs through his way of understanding the world. With a deep conviction about the urgency of preserving our natural heritage and raising awareness of environmental challenges, Adrián understands that protecting the environment is a collective responsibility we all must attend to.
On music and the visual arts he recognizes a dimension capable of going beyond the visible: revealing, awakening and expanding human potential. Fundación BRAVA has born of that synthesis: the experience of someone who learned to turn vision into action and fact, the awareness of someone who understands the value of preserving nature, and the sensitivity of someone who recognizes in culture and in new generations, the transformative force essential to shaping the future of the entire planet.
Julián Del Moral
Basel, Switzerland
Native of Basel, Switzerland, after 20 years as an executive at three major Swiss banks, he became founder and CEO of JTS Investments, an asset management company licensed in Switzerland to manage public money. At 47, he is married and the father of a daughter.
A high-performance athlete and nature lover, having grown up in Basel is for him not merely a geographic fact but a mark of character. Swiss precision is tangibly evident in every legal decision, every figure and every commitment he takes on, without exception.
His strong background in the European institutional capital market, together with a formidable legal and technical framework, brings fundamental value to Fundación BRAVA.
Juan Pablo Martino
Buenos Aires, Argentina
A director with more than 20 years of leadership in the Argentine pharmaceutical industry, Juan combines a strategic vision with a constant commitment to wellbeing. Married, 44 years old and father of two, he is a sportsman and passionate about outdoor life; he finds his main sources of inspiration in the sea and the mountains.
With strong family values and a deep sense of community, he brings to Fundación BRAVA vast management experience and human warmth, with the ever-present purpose of preserving the natural environment and supporting the development of new generations.
Guillem Viladomat
Andorra la Vella, Andorra
An Andorran entrepreneur specialized in high-technology developments, Guillem (38) is founder and current CEO of Durcal.com, an intelligent telecare platform for the elderly, leading in valuation in Spain and partnered with Telefónica de España, Vodafone and Prosegur, among other companies. He previously created Alpify, the mountain emergency application adopted by the Government of Andorra and by most Spanish 112 services for high-mountain rescue.
In 2022, MIT Technology Review named him among the Innovators Under 35. Representing a family tradition marked by four generations of love for nature, excellence and entrepreneurial spirit, Guillem combines an innovative outlook with attention to detail and the sensitivity needed to identify the opportunities offered by advanced technology. He brings to Fundación BRAVA a fresh, restless and future-oriented vision, driving essential qualities for the institution to adopt efficient dynamics and state-of-the-art technology.
Florencia de Palleja
Punta del Este, Uruguay
She is a visual artist, educator, and holds a degree in Visual Communication Design. She is currently based in Punta del Este, Uruguay, where she serves as Art Manager in full manage of the Visual Arts Department at Fundación BRAVA.
In this role, she develops projects, programs, and open calls related to contemporary art, with a particular focus on promoting and supporting emerging artists.
Her artistic career, with an international reach, includes exhibitions across the Americas, Europe, and Asia, as well as artist residencies in Beijing, China, and Florence, Italy.
Her experience as an artist, combined with a strong international background, brings a sensitive and contemporary perspective to creative processes and the development of new generations of artists.
Fiona White
Punta del Este, Uruguay
Art consultant, cultural manager, and educator with over 30 years of experience in executive leadership, strategic planning, and the development of art institutions and projects across the region.
Of British-Argentine nationality and based in Punta del Este, Uruguay, she combines a background in Art History with extensive experience in the visual arts market, university teaching, and cultural marketing.
As part of the Fundación BRAVA team, she contributes to institutional development and project leadership, bringing a strategic perspective that connects art, cultural management, and community.
Her experience and knowledge of the art ecosystem enable her to build bridges between artistic creation, institutions, and the various stakeholders involved in cultural development.
Mrs Clohe Blanc
Cdr Pedro Olazabal Puccio
Esc Micaela Judith Bonilla